Knoll
Brand Identity, Art Direction
Project Info
The Knoll Workplace Research Library is the research wing for Knoll Inc. To highlight their innovative research efforts, materials and textures found in the Knoll products are brought to the forefront. The word mark integrates patterns from popular tapestries into the two ‘L’s, keeping the original DNA of the firm. To Knoll, Materials Matter.
01 / 05
An Ode To Typography
Publication
Project Info
‘An Ode to Typography’ by Pablo Naruda. The chapters of the book are divided into three parts of an ode, the Strophe, Antistrophe, and the Epode. The viewer opens the pages of the book from the center, like the unveiling of a curtain, highlighting the theatrical nature of poetry. The book is bound in the center, and both right and left spines, allowing it to fold in on itself twice. Each page can be flipped through seperately, making new compositions on each spread.
02 / 05
A Matter of Scale
Editorial
Project Info
A collective publication designed with Gina King, in collaboration with Professor Jack Madden at the Rhode Island School of Design. We interviewed Jack about his work in astro-physics and design methodologies. We designed the spreads to expressing a feeling of gravity and verticality through typography and image.
03 / 05
Seeing Sound
Interactive Audio Visuals
Project Info
I attempted to integrate creative coding with visual design to propose a new visual system for music streaming. Using processing, I coded a responsive audio-visual system to enhance music streaming on SoundCloud. The most immersive way to allow users to interact with music was to visualize the songs, giving artists the agency to customize their own visuals. Mapping the rhythm, amplitude and genre of the song to variables like color, shape and size, almost like an on-the spot album cover generator.
04 / 06
ASA Architects
Creative Direction
Project Info
I led the re-design and creative direction for an architecture firm’s legacy book and website. I worked directly with the CEO of the company to bring his creative vision to life, using his favorite projects to highlight in the book and landing page of the website to maintain a cohesive look across both.
04 / 05
One for all
Brand Identity, Art Direction
Project Info
A conceptual, self-initiated campaign that advocates for de-stigmatizing single-motherhood in Asia. 5 icons symbolize values embodied by single parents: Singularity, Safety, Devotion, Confidence, Trust —drawn in the style of Japanese ‘mons’, a traditional symbol used to identify complete family units. All variations of the symbols are drawn from the same base grid. Purple is known for the combination of red’s power and blue’s stability. The digital activation is a ‘Moments of Motherhood’ archive, that archives user’s experiences of single-parenthood.
05 / 05